Beginners in affiliate marketing should first work through partner networks — do not try to directly contact advertisers. Young sites are often ignored. In this case, partner networks, in turn, provide the ability to connect to many major sites. You can collaborate with several partners since the stakes are generally the same but not always. With partner managers, you can agree on higher rates.
Always fill out the comment box to “sell” your platform. If you are given the opportunity to explain why you are interested in a program, do it! Use the space to highlight why you would be an asset to the program. Talk about how your audience is their audience. Talk about the size of your mailing list (if it’s significant). Talk about your success with similar programs. Talk about where and how you will promote (hopefully you’ve done a bit of research so you know what they’re hoping for). Don’t sound desperate and certainly don’t lie about anything, but be upfront and honest about how this will be a win for them.
Anna Lynn Dizon is a staff writer for Fit Small Business, contributing to our sales, marketing, and real estate sections. Her experience in business and finance led her to work for a US risk mitigation company in its regional office in Singapore. Anna holds a degree in accountancy and is currently working towards her master’s in language and literacy education.
Contact the company directly. If you use a product or service and want to recommend it but you can’t find evidence of an affiliate program, consider approaching them and asking if they are willing to set one up (maybe with your help). Highlight your audience and the value of your recommendation. Explain that an affiliate program is simply rewarding happy customers (you!) for promoting, and they don’t have to pay until a sale is made.
I think there are a couple main reasons why the research aspect is so overlooked in affiliate marketing. The first reason is, people are just lazy. Most new affiliate marketers are only thinking about making money in the shortest period of time, so they simply choose a niche and build a site in their first day. Then, months go by with little to no website traffic and they proclaim that affiliate marketing no longer works. Considering affiliate marketing is a multi-billion dollar per year industry driving about 20% of all online sales, that of course isn’t true. Most people just don’t do the research necessary to truly find a profitable niche that is in demand without too much competition.
Your ultimate goal as an affiliate marketer should be to outsource all the work while you collect a paycheck each month. My website DogFoodInsider.com is 100% outsourced at this point. There is always someone willing to work for you. From writers on Constant-Content.com to programmers on Elance.com to odd jobs on Fiverr.com – the sources you can use for outsourcing is nearly limitless.
Mistake #2: Using the “They must not be my people” excuse to be spammy. I’m not a fan of this common tactic. Here’s how it works: people send a huge number of sales/promotional emails to their list with no warning and with no easy way to opt out. When people complain or unsubscribe, they put it on their subscribers (“Oh well, they aren’t my type of subscriber anyway…”), instead of taking responsibility for the spam (let’s call it what it is). What ever happened to “treat others the way you want to be treated”?
2nd tier. If you are an affiliate for a particular program and you refer others to sign up for that affiliate program, a 2nd tier program will pay you when the affiliates you referred make sales. For example, I am an affiliate for Ultimate Bundles. If you join their affiliate program via my 2nd tier affiliate link here. I will get a small percentage of any sales you make going forward.
At the core, affiliate marketing involves marketing of products and services. It is just a fancy term for those companies who are outsourcing their marketing effort to outside individuals or companies against a commission. The affiliate can market and sell only if it can convince the people about the product or service (usual marketing methodology). Hence, the above two ways will help the affiliates majorly in getting the motivation of “convincing” the users to buy.
In 1994, Tobin launched a beta version of PC Flowers & Gifts on the Internet in cooperation with IBM, who owned half of Prodigy. By 1995 PC Flowers & Gifts had launched a commercial version of the website and had 2,600 affiliate marketing partners on the World Wide Web. Tobin applied for a patent on tracking and affiliate marketing on January 22, 1996, and was issued U.S. Patent number 6,141,666 on Oct 31, 2000. Tobin also received Japanese Patent number 4021941 on Oct 5, 2007, and U.S. Patent number 7,505,913 on Mar 17, 2009, for affiliate marketing and tracking. In July 1998 PC Flowers and Gifts merged with Fingerhut and Federated Department Stores.
Another huge challenge is ad placement fraud, where affiliates stack multiple 1-pixel ads within an iframe. These virtually invisible ads can reside under every legitimate advertising button on the affiliate’s site, meaning that if users click on one ad, they effectively click on all of them. Again, the affiliate stands to collect an unearned commission.
The Instructor, Theo McArthur is an entrepreneur, amazon seller, investor as well as expert online marketer. Having been working on this domain since 1995, she now truly enjoys helping others learn life changing techniques and business models. Having created numerous ‘authority’ blogs to promote affiliate products over the years, she is perfectly placed to teach you the tricks involved in kick starting and enhancing your affiliate business. Along with all this, she’s also been selling stuff on Amazon and runs her own e-commerce venture. All in all, this is as much experience as you can ever wish for in a trainer. Hope you are able to make the most of this training program.
Start by experiencing the product for yourself. You’re now going to be representing it, so you need to know what benefits it has to your audience. Offer the product to your readers in the way you think they would be using it. Photos and videos of you using the product in ways readers relate to will help build trust with you. Always keep your users’ experience in mind, and they will feel like it’s a recommendation just for them and be more willing to buy.
Always make affiliate links nofollow. Google’s goal is to provide its users with the best possible search results to their search queries. One of the main ways they figure out which webpages are the best is through links. The Google bots crawl the web, reading text. When they come to a link, it’s like an open door. They follow the link (walk through the door) and explore the site you linked to.
One of the most sought after and highly recommended course is this one on Guide to Effective Affiliate Marketing Strategies by Kudus Adu. Not only does he focus on create an affiliate marketing strategy, he focuses on best practices to create money pages, tells you how to build your email marketing list and how to profit from it. He clearly asks people looking for ‘get rich quick strategies’ to stay away from the course.
The mobile device is a uniquely personal medium that has transformed the customer journey. The pervasiveness and proximity of mobile makes it a powerful tool for marketers to understand and anticipate customer behavior. As a result, marketers now have the opportunity to respond to their users’ needs, goals, feelings, and expectations with a customized experience — both in and out of their mobile apps.
When you promote a product you also promote the person or the company who is behind the product so try to choose wisely. You don’t want your visitors to go and buy a product following your advice then come back unhappy. Do you think that this visitor will come back to your site and take your advice again? Most likely no; this can hurt your credibility in the long run. Usually, websites/company that offer good customer service will have better customer satisfaction so try to stick with promoting their products.
So whenever you mention a product or a brand, add outbound links to where people can find them. Language is important to, the difference in conversions between the phrases “click here” and “buy here” is 60% in the latter’s favour. You can also compare prices adding in similar products at a range of price points, to cater for readers’ of all budgets.