21. Facebook – Facebook swap shops are great for selling things locally. It’s like CraigsList, but a little easier. You simply search for swap shops in your area and ask to join the group. Once you’re in, take a picture of the item, write a quick description with the price and post it. It doesn’t get much easier than that. You can generally expect to get about what you would get at a yard sale, maybe a little more.

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By creating valuable content, you help people to make a practical decision. This will build trust and reputation for your website or blog, and your website will become a popular place for people to visit. Google will rank your site higher in the search engine, and thus more people will find your website. More visitors means more buyers and this will turn into more profit.

Brian, I’ve drunk your Kool aid! Thank you for honesty and transparency – it really gives me hope. Quick question: I am beyond passionate about a niche (UFOs, extraterrestrials, free energy) and know in my bones that an authority site is a long term opportunity. The problem today is that not many products are attached to this niche and so it becomes a subscriber / info product play. However, after 25+ years as an entrepreneur with a financial background and marketing MBA, am I Internet naive to believe that my passion and creativity will win profitability in the end? The target audience is highly passionate too. Feedback?

Content marketing and keywords walk hand in hand. Power the substance with phrases that people usually search with. This will help you in hitching the first few spots in the search list of the topmost search engines. Getting at the top of the list helps improve traffic flow to your site. But, can the keywords help you reach the top? Simply stuffing the keywords in your content is not enough. You need to make smart use of those important phrases. Some keyword tricks to remember:
Thanks for a this timely article. If I understand it correctly, are you saying that we would better be off looking at market data in our niche and make an article of that for influencers to share rather than actionable tips that the target clients would be interested in? Shouldn’t there be a double strategy – articles for the influencers to share and articles for the users to enjoy?
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