As a blogger (I write about digital marketing), I’ve always been more drawn to in-house affiliate programs. Recently, I got into squirrly’s program (they got me with the 70% in commissions out of all sales, I have to admit it). But with all the new stuff I learned from this post, I’m seriously considering expanding. Thanks a lot for the useful tips.
The phrase, "Affiliates are an extended sales force for your business", which is often used to explain affiliate marketing, is not completely accurate. The primary difference between the two is that affiliate marketers provide little if any influence on a possible prospect in the conversion process once that prospect is directed to the advertiser's website. The sales team of the advertiser, however, does have the control and influence up to the point where the prospect either a) signs the contract, or b) completes the purchase.
The seller, whether a solo entrepreneur or large enterprise, is a vendor, merchant, product creator, or retailer with a product to market. The product can be a physical object, like household goods, or a service, like makeup tutorials. Also known as the brand, the seller does not need to be actively involved in the marketing, but they may also be the advertiser and profit from the revenue sharing associated with affiliate marketing.
A relative newcomer to the affiliate space, MaxBounty was founded in 2004 in Ottawa, Canada. MaxBounty claims to be the only affiliate network built specifically for affiliates. MaxBounty is exclusively a CPA (Cost Per Action/Acquisition) company that doesn’t deal with ad banners or the like, just customer links that the publisher (blogger) chooses where to place on their website.
Products are now put in a category. The commission will be based on the category each product has been placed in whether or not the category is correct. For instance, I had a sale for a child riding toy tractor. Instead of it being in toys category which would have only earned me 3%, it was actually placed in lawn and garden category which I then actually earned 8% instead.
JVZoo’s strength is that it allows experienced marketers to gain access to product launches and a huge range of online courses while setting up sales funnels and customized landing pages. It’s definitely not for someone who wants to monetize a blog or earn money by having users click through and buy physical products. If you’ve carved out a strong presence online in the marketing space, JVZoo might be a perfect fit.
Your Brand Persona and Target Audience. When you eventually start creating content, you have to know who you’re talking to and tailor your brand voice to appeal to them uniquely. If you aren’t targeting the right audience (those people who will lean in to hear what you’re saying), you won’t find success. And, if you can’t find a way to stand out, you’ll blend into the hordes of other brands competing for attention in your industry.