Many affiliate programs run with last-click attribution, where the affiliate receiving the last click before the sale gets 100% credit for the conversion. This is changing. With affiliate platforms providing new attribution models and reporting features, you are able to see a full-funnel, cross-channel view of how individual marketing tactics are working together. For example, you might see that a paid social campaign generated the first click, Affiliate X got click 2, and Affiliate Y got the last click. With this full picture, you can structure your affiliate commissions so that Affiliate X gets a percentage of the credit for the sale, even though they didn’t get the last click.
Great article..thanks for sharing…but i need your advice..if you dont mind..i run site with amazon affiliate and can i run this site with other affiliate network like wayfair or CJ in same time, like one product review article with 2 option purchase place, amazon and wayfair. Or doing like that make my site banned from Amazon or other affiliate network. Please give me your advice for that problem because i read in Amazon User Aggrement,i not find about use other affiliate in same site…thanks for your advice